Fine jewellery brand Malabar Gold & Diamonds has partnered with Bollywood celebrity actress Alia Bhatt to launch ‘Solitaire One’ as a collection of natural diamond jewellery. Bhatt stars in a video campaign for the new line, positioning diamonds as a way to mark significant life moments.

Alia Bhatt for Malabar Gold & Diamonds’ ‘Solitaire One’ launch – Malabar Gold & Diamonds- Facebook

“Malabar Gold & Diamonds presents Solitaire One– a collection of the rarest and most exquisite natural solitaire diamonds, thoughtfully designed to celebrate life’s most treasured moments,” announced the brand on Facebook. “From the first spark of love to milestones that define a lifetime, Solitaire One brings unmatched brilliance and timeless elegance to every occasion. Experience the allure of responsibly sourced natural solitaire diamonds, masterfully designed and crafted to perfection for your special moments. Visit your nearest Malabar Gold & Diamonds showroom and discover the magic of Solitaire One and create unforgettable moments that shine forever.”

The line features a range of diamond necklaces, rings, earrings, and bracelets featuring an array of cuts. The brand’s promotion of natural diamonds is in line with an industry wide push to elevate the Indian natural diamond industry for growth.

The brand’s ‘Solitaire One’ line promises guaranteed buyback on gold and diamond jewellery, complimentary insurance, 100% value on gold exchange, and 100% value on diamond exchange, according to its website. Aiming to promote natural diamonds, Malabar Gold & Diamonds ensures complete transparency, tested and certified diamonds, and 100% HUID compliant gold. The business also asserts that it pays its employees fair wages and sources its products in an environmentally responsible manner.