John Abraham once opened up about his controversial decision to promote a fairness cream brand while dating the dusky beauty Bipasha Basu.
John Abraham is widely regarded as one of the most good-looking men in Bollywood. Known for his physique and action movies, the Dhoom star once admitted that he regretted promoting a fairness cream brand. His endorsement of the same was scrutinised even more as the actor was going out with the dusky and sexy Bipasha Basu at the time. Needless to say, many fans pointed out as to how Abraham was comfortable promoting a fairness cream brand while he dated and allegedly planned to marry a dusky beauty himself.
John Abraham once shared his thoughts on the issue when asked about it first-hand.
The irony of John Abraham’s fairness cream endorsement
As per a report by Bollywood Shaadis, Pathaan star John Abraham was asked about his decision to promote a fairness cream brand when he was interviewed by popular Bollywood film critic and trade analyst, Komal Nahta. Expressing his thoughts, the actor admitted to being the ‘guilty party’ and said, “Now, at the end of the day, we’re a fairness cream, so we’re a guilty party. But we made sure that we don’t use it as an emotional quotient that if you become fair, you’d get a girl.”
Talking about his controversial decision to promote the brand, the Vedaa actor divulged, “See, it is a very valid question. When the term fairness came up, I was a little worried, and I spoke to (the fairness cream brand). If you look at the ad, through the ad, fairness ka naam nahi liya hai (not used the word). It says fairness that is guaranteed, so I said no, let’s make it results that is guaranteed.”
John Abraham tried to clarify his stand
John Abraham also tried to clarify his stance on the definition of fairness by stating that he believes it means to remove dark spots and blemishes. He added, “The other thing is that, in India, you’ll be shocked at this because this is according to a market survey, fairness is a term that is colloquially used for removing blemishes. Removing the dark spots (on your face) is technically fairness. That’s what the term fairness means in India. The idea of this fairness cream was to remove these blemishes to make them two tones lighter, and we specifically maintained it in the ad as well.”
