Bollywood actors have started to take the trend of ‘method dressing’ quite seriously. But, what is this trend, and why are actors and designers so fascinated with it? We spoke to experts from the industry to understand the phenomenon.

Decoding ‘method dressing’ (Photo: Instagram/ Shraddha Kapoor, Alia Bhatt, Janhvi Kapoor)

Dressed up in a red saree with remarkably braided long hair and her silver nose-pin, Shraddha Kapoor launched the trailer of her latest film ‘Stree 2’ recently. At the various other events of her film later, the styling changed, but the theme remained the same: a red outfit, a choti, and silver accessories. This was to establish a recall factor among the audience. The idea was that those seeing her and admiring her style would remember that this is how her character dresses herself in the film – an approach called ‘method dressing’.

Janhvi Kapoor, Alia Bhatt, Vidya Balan, Taapsee Pannu – the list of the actors using ‘method dressing’ to connect with their audience is endless. They take that extra step during the promotion of their films to bring out an element of their character in front of all. To let their style speak. IndiaToday.in reached out to fashion designers, styling these actors, to understand more about the method dressing phenomenon, and why it is in vogue.

Method Dressing = Method Acting

Khushi, Creative Director of Shanti Banaras, called it similar to ‘method acting’, where an actor takes an extra effort to start living like his/her character in real life. “The term ‘method dressing’ is not entirely new, as it parallels the long-standing practice of ‘method acting’. In method acting, actors immerse themselves in their roles by adopting the personalities and behaviours of their characters, to make their performance more convincing. Similarly, method dressing involves adopting a style that aligns with a particular personality, helping to reinforce the desired image,” she said.

The designer added that this kind of dressing makes their work even more challenging and enjoyable. Khushi said, “It presents a very exciting opportunity and allows designers to rise to the challenge. To create outfits that resonate with a particular character. Challenges like these are interesting because they spark creativity and innovation.”

For Arpita Mehta, who has designed outfits for many Bollywood divas, including Ananya Panday, Sonakshi Sinha, Sonam Kapoor, and Katrina Kaif, among others, ‘method dressing’ is the best example of a smooth creative collaboration between different artistes – actors, designers and stylists. She, however, considers Alia Bhatt her personal favourite for the way she took the ‘method dressing’ trend notches ahead during the promotion of ‘Gangubai Kathiawadi.’

Alia Bhatt’s tryst with white during ‘Gangubai Kathiawadi’

Arpita said, “Alia Bhatt’s decision to wear white sarees for the promotion of her film ‘Gangubai Kathiawadi’ is a perfect example. Styled impeccably by Ami Patel, each look was executed with a finesse that made it all come together seamlessly. The simplicity and elegance of the white sarees highlight Alia’s grace and the essence of her character, making the whole approach appear effortlessly chic.”

But, is it all necessary? Does it really help create an impact on the audience’s minds? When you put some extra effort into impressing the audience, or to even get their attention, you tell them they are special. You value them and want to make an impression for yourself, your character and your film. Yes, it’s a lot of hardwork, but it also speaks volumes of your devotion and love for your audience.

Khushi elaborated the same idea and said, “I don’t think it’s extra at all. In fact, it’s fascinating to see Bollywood actors embracing the trend. I noticed Alia consistently wearing beautiful white Jamdanis that matches her character’s aesthetics. This thematic dressing perfectly fit the persona she portrayed in the film.”

When Janhvi Kapoor embraced cricket in her style

The designer went on to mention Janhvi Kapoor and her stunning sarees during the promotion of ‘Mr and Mrs Maahi’. The actor played a cricketer in the film, and made sure to bring an element of the game in her styling via her blouse design or the way the pleats of her saree reflected the pitch.

“It has been very interesting to observe Janhvi Kapoor during the promotions. Her sarees were so edgy and fun. It almost added a layer of depth to the entire promotional campaign, making it more memorable for everyone. It also showcases the actor’s dedication to their roles and the film, creating a compelling narrative beyond the screen,” she explained.

Arpita agreed and mentioned how method dressing is an opportunity to think “outside the box” for both the actors and the designers. It also shows how an actor is not taking her film or her character for granted, she said.

The international ‘method’ to this dressing!

Internationally as well, method dressing has added a lot to fashion trends. At the world premiere of ‘Deadpool and Wolverine’ last month, actors Blake Lively and Gigi Hadid dressed up like the female counterparts of the two superheroes – in a red bodysuit, and a yellow latex skirt, respectively. Arpita’s favourite is Zendaya, though.

The ‘Dune’ star promoted her film ‘Challengers’ in outfits that were inspired by the game of tennis. She said, “Zendaya was stunning while promoting ‘Challengers’. Her effortless style and confidence made her stand out, showcasing a perfect blend of elegance and modernity.”

Back home, Khushi found Vidya Balan and Kangana Ranaut’s choice of styling quite extraordinary when it comes to promoting their films. She recalled how Vidya stuck to the retro outfits during the promotion of ‘The Dirty Picture’. “A lot of artistes have successfully imbibed the ‘method dressing’ in their style. Vidya Blaan comes to my mind from the ‘The Dirty Picture’ promotions when she would wear retro-inspired outfits that reflected Silk Smita (her character) perfectly.”

She added, “Kangana Ranaut was fantastic during the promotion of ‘Manikarnika: The Queen of Jhansi’. She was always dressed in traditional sarees that resonated with Rani Laxmibai. Another favourite is Blake Lively during the promotion of ‘A Simple Favour’. She was absolutely killing it in those suits.”

Method dressing is more than simply picking up a piece of outfit and looking pretty in front of the media and the audience. It is about identifying the very essence of your character, sticking to your film’s theme, and yet being able to find creativity in dressing up. It’s an art form, within an art form. Anyway, when it comes to fashion, go big or go home!